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Tourists
dig into the past
Travel industry profits from state's vast heritage
By Greg Kocher
NICHOLASVILLE
When Charlotte Dean DeWees found the long-forgotten grave of a distant
relative yesterday, she did more than peel back a thick carpet of
creeping myrtle from the stone.
``Now
that I've found it, it means they're not really forgotten,'' DeWees
said as she sat looking at the 1858 grave of Mary Dean, wife of
John W. Dean. ``It opens up a whole new life for me.''
DeWees,
61, of Venice, Fla., is among a group of more than 40 out-of-state
visitors who keep in contact over the Internet and who make informal
``heritage fest'' pilgrimages to Jessamine County to see
where their ancestors lived and died.
She
also is among a segment of ``cultural-heritage'' tourists that Jessamine
County and the state are hoping will keep coming back to Kentucky.
Cultural-heritage
tourism is nothing new because people have always wanted to see
historical sites. But what's new is that the tourism industry knows
more about what people want to see and hopes to tailor trips to
those interests.
For
example, the Lexington Convention and Visitors Bureau is collaborating
with other counties in Central Kentucky to put together tours developed
around ``interpretive topics,'' including religion, railroads, African-American
history, distilling and tobacco.
Tourists
who visit the Camp Nelson Civil War park in Jessamine County
might also want to visit Perryville Battlefield in Boyle County
or the Mary Todd Lincoln House in Lexington, said David Lord, convention
bureau president.
There
is an obvious financial incentive in marketing history. Cultural-heritage
tourists tend to stay longer and shop more than the average tourist,
and they have more disposable income to spend on attractions, said
Christa Bunnell, communications director for the state Tourism Development
Cabinet.
The
Travel Industry Association says that cultural-heritage tourists
spend an average of $615 a trip compared with $425 for other U.S.
tourists.
Two-thirds
of the attractions in Kentucky guidebooks have some sort of historical
connection, Bunnell said. And a survey conducted a few years ago
found that historical sites were listed as the No. 1 reason that
tourists came to Kentucky, she said.
In
addition, Kentucky ranks fourth in the number of sites listed on
the National Register of Historic Places. As more communities identify
historic sites and recognize their tourism potential, the desire
to protect and preserve them is greater.
That's
been the case in Jessamine County, where state and federal
funds helped local officials restore the officers' quarters at Camp
Nelson, a Civil War supply depot; and High Bridge Park, a recreation
spot that sits atop the Kentucky River palisades.
History
is why Dick Bishop, 65, of Fayetteville, N.C., keeps coming back
to Jessamine County. He is a descendant of George Michael Bruner,
one of the many Revolutionary War soldiers who died around Nicholasville.
``I've
tromped through the back country and brambles here in Jessamine
County to find these cemeteries,'' Bishop said. ``Tracking back
to Jessamine County and finding out who these people were, it's
a tremendous rush to walk the same terrain.''
While
not every community has a speedway, aquarium or theme park to draw
tourists, as do Gallatin, Campbell or Jefferson counties, each community
has a history to tell that can call attention to its own back yard.
``For
small rural communities, it's the first chance they have to say
`What we have is important,''' said Carole Summers, cultural-heritage
coordinator for the state Travel Department.
Jessamine
County has not always recognized its heritage. Ben Netherlands,
who fought in the last battle of the Revolutionary War, is buried
beneath a Nicholasville convenience store built on the site of an
old cemetery. Untold other cemeteries were destroyed by bulldozers
for development, but a new Jessamine ordinance that took effect
last year seeks to protect those cemeteries.
The
heritage-fest visitors are prompting greater efforts to protect
Jessamine's history.
Yesterday
they helped clear brush from the old Moravian church cemetery west
of Nicholasville, where DeWees found her long-lost relative. They
have also contributed more than $800 to maintain historic cemeteries
in Jessamine County.
They
also brought bound volumes of their genealogies to the historical
society office in Nicholasvlle. Any old photos they bring can be
scanned into a computer, said Clyde Bunch, president of the Jessamine
County Historical and Genealogical Society.
``What
little we give to them comes back to us,'' Bunch said. ``These people
point out things to us that we just take for granted.''
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